Flamingo reinvents snacking
with a convenient, protein-rich product

Chicken from the toaster to your plate in just minutes? What a brilliant concept! Flamingo introduces Krispy Toast, an innovative white-meat chicken breast product that is bound to be a big hit among busy families looking for a quick, easy snack for their teens, or even themselves!

Make it snappy!
Krispy Toast are made from fully cooked breaded chicken breasts, rich in protein (11 g per 85 g portion), low in saturated fats and trans-fat free. These toaster-friendly snacks pop out golden and crispy every time, ready to be served alone, with dip or as a delicious addition to a sandwich or salad. “With Krispy Toast, we wanted to develop a product that reflects the reality of today’s time-strapped parents, but also promotes the autonomy of teenagers by allowing them to prepare their own snacks in just a few minutes,” explained Sonia Choquette, Flamingo Brand Manager. Snack time has been shown to be an important part of the day for young people, as indicated by a study of the Institut de la statistique du Québec(1),  which demonstrated that “nutritious snacks can make a positive contribution to the recommended daily nutrient intake for children and teens, especially when it comes to protein.”

Sold in boxes of 6 x 85 g portions that are individually wrapped for maximum convenience and freshness, BBQ flavoured and plain Krispy Toast are now available in major grocery stores in Quebec for $7.99. With this new product made right here in Quebec, Flamingo is responding to current needs: those of adolescents who must replenish their energy after school or their extracurricular activities and those of busy parents looking to give their children a easy- to-prepare and affordable snack. One further noteworthy advantage is that the toaster is among the safest, most energy-efficient of household heating/cooking devices – just one more reason to enjoy Krispy Toast! 

Chicken is all the rage!
Krispy Toast also promises to be a trendsetting product in tune with today’s teenagers. For its launch campaign, Krispy Toast has created a Facebook page, featuring many interactive activities, including the 4@5 Krispy Toast contest, a song and ringtone for free download and an application to “toast” your friends. See complete details at www.facebook/krispytoast starting January 26, 2011.

1. Les jeunes québécois à table : regard sur les repas et collations [Quebec youth at the table: A look into their meals and snacks] – Canadian Community Health Survey – Nutrition (2004).